Yelton Fine Jewelers | Diamond Education

Diamond Education

Some jewelers try to make diamonds complicated. We make them easy.

The four Cs of diamonds, are a good place to start. But the honest truth is this: you have enough choices in diamonds to get what you want at a price you can afford.

For instance, maybe you're a size queen. You can buy a large diamond that's not perfect and reduce cost. Or maybe you're all about the sparkle. Some smaller diamonds can outshine larger ones. Are you looking for engineered perfection? The Hearts On Fire® diamond was designed with you in mind.

Tell us what's most important to you - and we'll help you find. What are friends for?

The Top 10 List

Our Top 10 reasons not to buy a diamond online:

10. Seeing is believing. A purchase this important deserves a close inspection. Would you buy a car without test driving it? Would you really marry her without going on a date? You can't even look through a microscope online. At Yelton Fine Jewelers, you can do that and more.

9. You're going to have questions. When trying to find the perfect diamond or ring, do you really want to click on a FAQs page and hope the answer is there?

8. At 7,000 square feet the selection at Yelton Fine Jewelers is extensive and unique. We promise to find you the perfect ring! Even if we have to design and make it ourselves!

7. Diamonds are like people: they can be photogenic. And in person...

6. Diamonds are not â€œone size fits most.â€ Variations in diamonds matter. The experts at Yelton will help educate you and then find what you want most in your price range.

5. Credibility. Who are you really doing business with? What are their credentials and associations? Yelton Fine Jewelers is family owned and operated and proud members of the Better Business Bureau. We've also been honored with their highest overall rating of an A+ accredited business (bbb.org).

4. Perfectly matched wedding bands. You're going to need them - and we've got them! The engagement ring is only half of the story guys.

3. Lifetime diamond trade-up program. What doesn't fit the budget today may fit the budget tomorrow.

2. She's special. Did you know almost 90% of fiancees will lie to family and friends about where their engagement ring came from? Why? Because she not only wants to be proud of her ring but she wants them to know that you cared enough to give her the best! Does she really want to admit you got her a ring from a place called "cheapestdiamondever.com" or some "discount club"? Be a hero and make her proud (and her friends jealous!)

1. FREE cleaning, appraisals and service for life comes from Yelton Fine Jewelers; including sizing and rhodium plating. Try finding that online!